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Caldwell and Seear (2023a, November 22). Vodafones Innovation Research Revolution. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/vodafone-s-innovation-research-revolution
Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination